WHAT DO YOU NEED TO DRIVE A SUSTAINABLE AND SUCCESSFUL
What determines between a successful and a failed marketing campaign is an efficiently or poorly designed online marketing strategy. For example a FB or Google ad may be more suitable for B2C sales like restaurants and mobile sim card companies, while linkedIn may be more suited to B2B lead generation. Most small business owners believe that paid Google and FB ads are crucial to any digital marketing strategy. However given the high per month cost for running those ads, most business owners may not be aware that there are alternative ways to position their brand online at a much lower per monthly cost and high return on investment (ROI). Download our DIY guide to get an understanding of how an organic lead generation is possible without punching a hole in your pocket.
Some businesses would require a more comprehensive approach, where paid targeted marketing is an absolute must and SEO alone wouldn't suffice. In such cases we work with our clients to identify the target audience, determining the best digital channel and run tests to keep optimising the ad campaigns to get the best business outcome.
SEARCH ENGINE OPTIMIZATION AS PART OF YOUR DIGITAL MARKETING STRATEGY
WHY DOES IT MATTER
The aim of SEO is to help search engines understand what your website is about so they can recommend it to Internet users who will find it useful. Based on few keywords, search engines try to understand what searchers are looking for and display the websites that will best solve their problem, answer their question, or offer what they are looking for. To be relevant in today's market, you've got to have an online presence. While creating a website is the first step, making sure that your site shows up on Google can boost your business in a major way. That is what SEO is all about. The bottom line is: if you want new customers or readers to find your stunning website, you're going to have to invest some time in SEO.